Shape Tape Full Coverage Matte Concealer 53H deep honey dupes and alternatives Tarte
4.5 (38,566)·Tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$12Ulta Beauty(product price)$20 less (63%)4.5 (1,593)
Matches: Same warm undertone· Claims a skin-like finish· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly deeper· Natural rather than matte finish
Score details
Shade match
71
Finish & visual result
52
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Matches: Same warm undertone· Claims a skin-like finish· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Radiant rather than matte finish
Score details
Shade match
72
Finish & visual result
45
Wear & performance
54
Skin suitability
50
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: tan to deep with a golden undertone
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
68
Finish & visual result
52
Wear & performance
59
Skin suitability
50
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53H deep honey (Tan · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Tarte Shape Tape Full Coverage Matte Concealer in 53H deep honey. Every attribute compared, with its share of the score.
ComparedYour shade53H deep honeyClosest match35.0 Rich AmberHow they compareScore
Shade match55% of overall78
Colour60%64#b17d67#b17e58Slight colour differenceColour difference 5.8 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 77/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$2 less (6%)
