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Shape Tape Full Coverage Matte Concealer 61N espresso neutral dupes and alternatives Tarte

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 30NC

The equivalent shade and the most similar concealer overall.

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 80
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Natural rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 76
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Claims a skin-like finishBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 82
    $36Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim 16-hour wearClaims a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishMedium-full rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    30

    Close colour · Radiant · Medium-full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $36Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneClaims a skin-like finishBoth claim 16-hour wear

    Differences: Radiant rather than matte finishMedium-full rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    42
    Wear & performance
    68
    Skin suitability
    30

    Slight colour difference · Radiant · Medium-full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Medium-full rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: deepest with red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 57
    $30SephoraSephora$2 less (6%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNatural rather than matte finish

    Score details
    Shade match
    57
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Natural rather than matte finish · No blurring effect claimed

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 61N espresso neutral (Rich deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    61N espresso neutral

    Tarte Face Tape Full Coverage Foundation, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $42

Closest foundations

  1. Tarte Maracuja Juicy Glow Tint

    61N Espresso Neutral

    Tarte Maracuja Juicy Glow Tint, shade 61N Espresso Neutral

    • Looks identical
    • Rich deep · Cool undertone

    $42

  2. L'Oréal Paris True Match Super-Blendable Foundation

    C11 Cool Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C11 Cool Deep

    • Very close colour
    • Rich deep · Cool undertone

    $13.99

  3. Rude Perfect Base Foundation Stick

    20C Very Deep Cool

    Rude Perfect Base Foundation Stick, shade 20C Very Deep Cool

    • Very close colour
    • Rich deep · Cool undertone

    $8.75

  4. BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Snatched Sepia

    BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15, shade Snatched Sepia

    • Very close colour
    • Rich deep · Cool undertone

    $14.50

  5. L'Oréal Paris Lumi Le Glow Skin Tint

    430 Cool

    L'Oréal Paris Lumi Le Glow Skin Tint, shade 430 Cool

    • Very close colour
    • Rich deep · Cool undertone

    $16.99

  6. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    3 Katsina

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 3 Katsina

    • Very close colour
    • Rich deep · Cool undertone

    $12

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC, against Tarte Shape Tape Full Coverage Matte Concealer in 61N espresso neutral. Every attribute compared, with its share of the score.

ComparedYour shade61N espresso neutralClosest match30NCScore
Shade match55% of overall87
Colour87#4e2e24#44271fVery close colourColour difference 2.7 (0 is identical)
Depth92Rich deepRich deepSameDepth difference: 3.8
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 76/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 30NC.

Same or better

  • $2 less
  • Very close colour
  • Similar undertone (neutral vs cool)
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy 30NC

Match price
$30Ulta BeautyUlta Beauty
$2 less (6%)

Your shade $32 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.