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Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral dupes and alternatives Tarte

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free5No drying alcohol5Vegan2Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 350C

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
38N medium-tan neutralChange shade
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Full coverage
The match
Rare Beauty
350C
Depth and undertone: Medium light · Cool · pink
Finish and coverage: Radiant · Medium coverage
Overall match
79out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
42
Wear (Wear & performance)
72
Skin (Skin suitability)
90
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Soft Matte Complete Concealer

    Biscuit
    Shade match 69
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterSlightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    69
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Radiant Creamy Concealer

    Chestnut
    Shade match 89
    $36SephoraSephoraCosts $4 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    54
    Wear & performance
    83
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD2.5 - medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Armani Beauty

    Luminous Silk Hydrating Face and Under-Eye Concealer

    5.25
    Shade match 93
    $42SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    45
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: medium with a pink undertone

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    300C
    Shade match 85
    $24SephoraSephora$8 less (25%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly lighterRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: medium with cool beige undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 38N medium-tan neutral (Medium light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    37N Medium-Tan Neutral

    Tarte Face Tape Full Coverage Foundation, shade 37N Medium-Tan Neutral

    • Very close colour
    • Medium light · Cool undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium 32 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium 32 Cool

    • Looks identical
    • Medium light · Cool undertone

    $42

    SephoraView at Sephora
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Light To Medium Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light To Medium Cool

    • Looks identical
    • Medium light · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Youngblood Loose Mineral Foundation

    Sunglow

    Youngblood Loose Mineral Foundation, shade Sunglow

    • Looks identical
    • Medium light · Cool undertone

    $50

    Ulta BeautyView at Ulta Beauty
  4. Dior Forever Hydra Nude Foundation

    3CR Cool Rosy

    Dior Forever Hydra Nude Foundation, shade 3CR Cool Rosy

    • Very close colour
    • Medium light · Cool · pink undertone

    $60

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Glow Foundation

    4C Cool

    Dior Forever Skin Glow Foundation, shade 4C Cool

    • Very close colour
    • Medium light · Cool undertone

    $60

    SephoraView at Sephora
  6. Dior Forever Skin Wear Blurring Natural Matte Foundation

    4C Cool

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 4C Cool

    • Very close colour
    • Medium light · Cool undertone

    $60

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 350C, against Tarte Shape Tape Full Coverage Matte Concealer in 38N medium-tan neutral. Every attribute compared, with its share of the score.

ComparedYour shade38N medium-tan neutralClosest match350CScore
Shade match55% of overall97
Colour96#d3a081#d19c7dLooks identicalColour difference 1.2 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.8
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyOily, dry, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 350C.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No blurring effect claimed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 350C

Best price
$24SephoraSephora
$8 less (25%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.