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Shape Tape Full Coverage Matte Concealer 36S medium-tan sand dupes and alternatives Tarte

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol10Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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13 of 30

Only showing matches with full coverage, with a matte finish.

Closest shade matchClosest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 5.5 Medium

The equivalent shade and the most similar concealer overall.

Your shade
Tarte
36S medium-tan sandChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
5.5 Medium
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
66
Skin (Skin suitability)
60
Shade match
94out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    7.5 Medium
    Shade match 88
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Not marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    8 Medium-Tan
    Shade match 87
    $36Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: Medium Tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22
    Shade match 92
    $35SephoraSephoraCosts $3 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6.5 Medium
    Shade match 87
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Slightly lighterNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination skin

    Retailer shade note: Medium with neutral warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20
    Shade match 91
    $35SephoraSephoraCosts $3 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium skin with golden undertones

    Medium confidence· Digital match

    View match
  6. #7 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden
    Shade match 90
    $31SephoraSephora$1 less (3%)

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Not marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Not marketed for combination skin

    Retailer shade note: medium skin tones with golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    375 Latte
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    365 Cashew
    Shade match 90
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No blurring effect claimed

    Medium confidence· Digital match

    View match
  9. #10 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Cookie Dough 4.3 Neutral
    Shade match 87
    $31SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination skin

    Retailer shade note: medium skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$16.01 less (50%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed

    Medium confidence· Digital match

    View match
  11. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    6 Medium
    Shade match 72
    $36SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Medium with cool undertones

    Medium confidence· Digital match

    View match
  12. #13 · Make Up For Ever

    HD Skin Full Cover Multi-Use Waterproof Concealer

    2R28
    Shade match 71
    $35SephoraSephoraCosts $3 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for medium skin with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand (Light medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    34S Medium Sand

    Tarte Face Tape Full Coverage Foundation, shade 34S Medium Sand

    • Very close colour
    • Light · Warm · golden undertone

    $42

    SephoraView at Sephora

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    W4 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W4 Warm Light Medium

    • Looks identical
    • Light medium · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  2. Live Tinted HUESTICK Complexion Stick

    14 Light/Medium

    Live Tinted HUESTICK Complexion Stick, shade 14 Light/Medium

    • Looks identical
    • Light medium · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Beige

    • Looks identical
    • Light medium · Warm · golden undertone

    $11.97

    WalmartView at Walmart
  4. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    350N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 350N

    • Looks identical
    • Light medium · Warm · peach undertone

    $53

    SephoraView at Sephora
  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    Soft Honey

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade Soft Honey

    • Looks identical
    • Light medium · Warm undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  6. NARS Light Reflecting Foundation

    Punjab

    NARS Light Reflecting Foundation, shade Punjab

    • Looks identical
    • Light medium · Warm · golden undertone

    $55

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 5.5 Medium, against Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand. Every attribute compared, with its share of the score.

ComparedYour shade36S medium-tan sandClosest match5.5 MediumScore
Shade match55% of overall94
Colour96#e1b189#dfb08cLooks identicalColour difference 1.2 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 5.5 Medium.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Where to buy 5.5 Medium

Best price
$36SephoraSephora
Costs $4 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.