Shape Tape Full Coverage Matte Concealer 44H tan dupes and alternatives Tarte
4.5 (38,566)·Medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs warm)· Claims a skin-like finish
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium deep with neutral warm undertones
Matches: Similar undertone (neutral vs warm)· Claims a skin-like finish· No fragrance listed
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium deep with neutral peach undertones
$12Ulta Beauty(product price)$20 less (63%)4.5 (1,593)
Matches: Claims a skin-like finish· Both claim not settling into lines· Claims a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
73
Finish & visual result
52
Wear & performance
59
Skin suitability
50
Close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim
Matches: Similar undertone (neutral vs warm)· Claims a skin-like finish· No fragrance listed
Differences: Slightly lighter· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
42
Wear & performance
40
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: medium tan with neutral peach undertones
The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 44H tan (Medium · Warm · peach undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7, against Tarte Shape Tape Full Coverage Matte Concealer in 44H tan. Every attribute compared, with its share of the score.
ComparedYour shade44H tanClosest shade match7How they compareScore
Shade match55% of overall92
Colour60%88#d09b7d#d5a382Very close colourColour difference 2.6 (0 is identical)
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity30%7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 72/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan, against Tarte Shape Tape Full Coverage Matte Concealer in 44H tan. Every attribute compared, with its share of the score.
ComparedYour shade44H tanClosest overall alternative21.0 Medium TanHow they compareScore
Shade match55% of overall87
Colour60%79#d09b7d#cf9d75Close colourColour difference 3.8 (0 is identical)
Overall match 82/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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