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Shape Tape Full Coverage Matte Concealer 53G deep golden dupes and alternatives Tarte

Deep · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Dior Forever Skin Correct Full-Coverage Concealer 7 Neutral

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Hourglass Vanish Airbrush Full Coverage Longwear Concealer Mocha 11

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $30Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $36SephoraSephoraCosts $4 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $30Ulta BeautyUlta Beauty(product price)$2 less (6%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle red undertones

    High confidence· Digital match

    View match
  7. Shade match 76
    $36SephoraSephoraCosts $4 more

    Matches: Same full coverageBoth claim not settling into linesClaims a lightweight feel

    Differences: Neutral rather than olive undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for oily skin

    Retailer shade note: deep with neutral to golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 82
    $42SephoraSephoraCosts $10 more

    Matches: Same full coverageClaims transfer resistance

    Differences: Slightly deeperNeutral rather than olive undertoneNatural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 72
    $34SephoraSephoraCosts $2 more

    Matches: Both claim 16-hour wearBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53G deep golden (Deep · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    57G Rich Golden

    Tarte Face Tape Full Coverage Foundation, shade 57G Rich Golden

    • Very close colour
    • Deep · Olive undertone

    $42

Closest foundations

  1. NARS Natural Radiant Longwear Foundation

    Iguacu - Dark 3

    NARS Natural Radiant Longwear Foundation, shade Iguacu - Dark 3

    • Very close colour
    • Deep · Olive undertone

    $55

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    50 Deep Warm

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 50 Deep Warm

    • Looks identical
    • Deep · Warm undertone

    $8

  3. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Deep 30

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Deep 30

    • Very close colour
    • Deep · Olive · neutral olive undertone

    $69

  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    14 Deep

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 14 Deep

    • Looks identical
    • Deep · Neutral undertone

    $48

  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    7W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 7W Warm

    • Looks identical
    • Deep · Warm undertone

    $60

  6. Charlotte Tilbury Airbrush Flawless Foundation

    13 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Warm

    • Looks identical
    • Deep · Warm undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Correct Full-Coverage Concealer in 7 Neutral, against Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden. Every attribute compared, with its share of the score.

ComparedYour shade53G deep goldenClosest shade match7 NeutralScore
Shade match55% of overall90
Colour96#975835#975b37Looks identicalColour difference 1.2 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared49
Longevity6016-hour wear24-hour wearSome difference24-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, combination, oilyNormalBoth marketed for normal skin
Overall match 76/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Correct Full-Coverage Concealer in 7 Neutral.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims transfer resistance

Different

  • Neutral rather than olive undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceListed (benzyl salicylate)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Mocha 11, against Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden. Every attribute compared, with its share of the score.

ComparedYour shade53G deep goldenClosest overall alternativeMocha 11Score
Shade match55% of overall84
Colour79#975835#8f5529Close colourColour difference 3.7 (0 is identical)
Depth95DeepDeepSameDepth difference: 2.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 80/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Airbrush Full Coverage Longwear Concealer in Mocha 11.

Same or better

  • Same olive undertone
  • Same full coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Not marketed for oily skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 31%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Dior Forever Skin Correct Full-Coverage Concealer 7 Neutral

Best price
$42SephoraSephora
Costs $10 more

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Hourglass Vanish Airbrush Full Coverage Longwear Concealer Mocha 11

Best price
$39SephoraSephora
Costs $7 more

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.