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Shape Tape Full Coverage Matte Concealer 53G deep golden dupes and alternatives Tarte

Deep · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for oily skin.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC50

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 490

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $30SephoraSephora$2 less (6%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: deep with neutral golden undertones

    High confidence· Digital match

    View match
  2. Shade match 81
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertone

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than olive undertone

    Retailer shade note: very deep with neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 86
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    15 Deep
    Shade match 73
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than olive undertoneNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Not marketed for combination skin

    Retailer shade note: Deep with neutral undertones

    High confidence· Digital match

    View match
  5. Shade match 86
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle brown undertones

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep
    Shade match 72
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    High confidence· Digital match

    View match
  7. Shade match 70
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than olive undertoneNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Neutral rather than olive undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden
    Shade match 75
    $31SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with bright-golden undertones

    Medium confidence· Digital match

    View match
  9. Shade match 72
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly warmer undertone

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone

    Retailer shade note: very deep with warm neutral undertones

    High confidence· Digital match

    View match
  10. Shade match 72
    $35SephoraSephoraCosts $3 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 80
    $38SephoraSephoraCosts $6 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    47
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: extra deep with subtle red undertones

    High confidence· Digital match

    View match
  12. Shade match 70
    $35SephoraSephoraCosts $3 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperNeutral rather than olive undertoneDoes not claim not settling into lines

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    33
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly deeper · Neutral rather than olive undertone · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for deep skin with neutral to golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 58
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    58
    Finish & visual result
    93
    Wear & performance
    88
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: D2 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 62
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than olive undertone

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than olive undertone · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red
    Shade match 68
    $31SephoraSephora$1 less (3%)

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    68
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  16. Shade match 66
    $30SephoraSephora$2 less (6%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly deeperSlightly cooler undertone

    Score details
    Shade match
    66
    Finish & visual result
    100
    Wear & performance
    47
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone

    Retailer shade note: very deep with soft red undertones

    High confidence· Digital match

    View match
  17. #19 · Rare Beauty

    Liquid Touch Brightening Concealer

    530N
    Shade match 85
    $24SephoraSephora$8 less (25%)

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than olive undertoneRadiant rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    42
    Wear & performance
    72
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with neutral red undertones

    High confidence· Digital match

    View match
  18. Shade match 72
    $34SephoraSephoraCosts $2 more

    Matches: Both claim 16-hour wearBoth claim not settling into linesClaims a lightweight feel

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    72
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    14 Deep
    Shade match 58
    $36SephoraSephoraCosts $4 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterSlightly cooler undertone

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Deep with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a foundation in your shade?

The closest shade to Tarte Shape Tape Full Coverage Matte Concealer 53G deep golden (Deep · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Tarte Face Tape Full Coverage Foundation

    57G Rich Golden

    Tarte Face Tape Full Coverage Foundation, shade 57G Rich Golden

    • Very close colour
    • Deep · Olive undertone

    $42

Closest foundations

  1. NARS Natural Radiant Longwear Foundation

    Iguacu - Dark 3

    NARS Natural Radiant Longwear Foundation, shade Iguacu - Dark 3

    • Very close colour
    • Deep · Olive undertone

    $55

  2. e.l.f. Cosmetics Soft Glam Satin Foundation

    50 Deep Warm

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 50 Deep Warm

    • Looks identical
    • Deep · Warm undertone

    $8

  3. Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

    Deep 30

    Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation, shade Deep 30

    • Very close colour
    • Deep · Olive · neutral olive undertone

    $69

  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    14 Deep

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 14 Deep

    • Looks identical
    • Deep · Neutral undertone

    $48

  5. Dior Forever Skin Wear Blurring Natural Matte Foundation

    7W Warm

    Dior Forever Skin Wear Blurring Natural Matte Foundation, shade 7W Warm

    • Looks identical
    • Deep · Warm undertone

    $60

  6. Charlotte Tilbury Airbrush Flawless Foundation

    13 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 13 Warm

    • Looks identical
    • Deep · Warm undertone

    $52

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50, against Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden. Every attribute compared, with its share of the score.

ComparedYour shade53G deep goldenClosest shade matchNC50Score
Shade match55% of overall88
Colour95#975835#965431Looks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity2016-hour wear36-hour wearDifferent36-hour wear claimed against 16-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, combination, oilyDry, normal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC50.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490, against Tarte Shape Tape Full Coverage Matte Concealer in 53G deep golden. Every attribute compared, with its share of the score.

ComparedYour shade53G deep goldenClosest overall alternative490Score
Shade match55% of overall86
Colour90#975835#925c3dVery close colourColour difference 2.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, combination, oilyNormal, dry, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490.

Same or better

  • $2 less
  • Very close colour
  • Same matte finish
  • Same full coverage
  • Both claim not settling into lines
  • No fragrance listed

Different

  • Neutral rather than olive undertone
  • No blurring effect claimed
  • Contains alcohol

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (benzyl salicylate)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC50

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 490

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.