Timeless Hydrating Foundation 12N Fair Neutral dupes and alternatives Tarte
4.4 (38)·Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than buildable coverage· Not marketed for oily/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
57
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair to light with warm undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: Medium rather than buildable coverage· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
93
Finish & visual result
89
Wear & performance
60
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Near-identical swatch colour· Both claim 12-hour wear· Both claim a lightweight feel
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than buildable coverage
Score details
Shade match
89
Finish & visual result
70
Wear & performance
100
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same natural finish· Claims a skin-like finish
Differences: Slightly cooler undertone· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
79
Wear & performance
82
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin
The closest shade to Tarte Timeless Hydrating Foundation 12N Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Fair 2 Neutral, against Tarte Timeless Hydrating Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N Fair NeutralClosest shade matchFair 2 NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#ffe0c4#f9dbc1Looks identicalColour difference 1.3 (0 is identical)
Overall match 91/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 0N1 Silk, against Tarte Timeless Hydrating Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.
ComparedYour shade12N Fair NeutralClosest overall alternative0N1 SilkHow they compareScore
Shade match55% of overall96
Colour60%94#ffe0c4#fadcc4Very close colourColour difference 1.6 (0 is identical)
Overall match 94/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$5 less (12%)
