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Timeless Hydrating Foundation 12N Fair Neutral dupes and alternatives Tarte

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Angel Food 110N

The equivalent shade and the most similar foundation overall.

Overall match
93out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
93
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
$5 less (12%)

Your shade $42 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Vanilla 120B
    Shade match 87
    $37SephoraSephora$5 less (12%)

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: Slightly warmer undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/sensitive skin

    Retailer shade note: Fair skin with pinky-beige undertones

    Medium confidence· Digital match

    View match
  2. #3 · Yepoda

    The Dewy Day

    2C
    Shade match 85
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame natural finishSame buildable coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: Light shade with cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F0.2N
    Shade match 85
    $9.80$14Ulta BeautyUlta Beauty$32.20 less (77%)

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: fair or light skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  4. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1W Brioche
    Shade match 88
    $54Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · L'Oréal Paris

    Infallible Cushion Foundation

    50 Neutral
    Shade match 95
    $19.99Ulta BeautyUlta Beauty(product price)$22.01 less (52%)

    Matches: Very close colourSame neutral undertoneSame buildable coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    52
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    8B Porcelain Beige
    Shade match 87
    $42Ulta BeautyUlta BeautySame price

    Matches: Very close colourSame buildable coverageBoth claim 12-hour wear

    Differences: Slightly cooler undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · No blurring effect claimed

    Retailer shade note: very fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $58SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame natural finishSame buildable coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    37
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · Contains listed fragrance

    Retailer shade note: very light skin with golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 12N Fair Neutral (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Café Au Lait

    NARS Soft Matte Complete Concealer, shade Café Au Lait

    • Looks identical
    • Very fair · Neutral undertone

    $36

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N2

    L'Oréal Paris True Match Radiant Serum Concealer, shade N2

    • Looks identical
    • Very fair · Neutral undertone

    $16.99

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Swan

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Swan

    • Looks identical
    • Very fair · Neutral undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Looks identical
    • Very fair · Neutral undertone

    $30

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Close colour
    • Very fair · Neutral undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Huda Beauty Easy Blur Natural Airbrush Foundation in Angel Food 110N, against Tarte Timeless Hydrating Foundation in 12N Fair Neutral. Every attribute compared, with its share of the score.

ComparedYour shade12N Fair NeutralClosest matchAngel Food 110NScore
Shade match55% of overall96
Colour93#ffe0c4#fadec0Very close colourColour difference 1.7 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 93/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Angel Food 110N.

Same or better

  • $5 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same buildable coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone none vs high

Where to buy Angel Food 110N

Best price
$37SephoraSephora
$5 less (12%)

Your shade $42 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.