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Timeless Hydrating Foundation 20B Light Beige dupes and alternatives Tarte

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN2.5

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 1N2 Vanille

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
93out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Best price
$54SephoraSephora
Costs $12 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $52SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $69SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  4. Shade match 85
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/normal skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: fair with warm-golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 04
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 03
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $4.90 more

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Fit Me Matte + Poreless Foundation

    Ivory 115
    Shade match 92
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Sephora Collection

    Best Skin Ever Liquid Foundation

    04P
    Shade match 90
    $24SephoraSephora$18 less (43%)

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Ivory 112
    Shade match 89
    $11.99Ulta BeautyUlta Beauty(product price)$30.01 less (71%)

    Matches: Very close colourSame neutral undertoneBoth claim 12-hour wear

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. #13 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 12
    Shade match 84
    $46.90Ulta BeautyUlta BeautyCosts $4.90 more

    Matches: Very close colourSame buildable coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. Shade match 87
    $44SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No long-wear claim · Not marketed for dry/sensitive skin

    Retailer shade note: fair

    Medium confidence· Digital match

    View match
  13. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    52
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No blurring effect claimed · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 20B Light Beige (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0N1

    • Looks identical
    • Very fair · Neutral undertone

    $34

  2. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.8 N

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $32

  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Birch 1

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Birch 1

    • Very close colour
    • Fair · Neutral undertone

    $39

  4. Clinique Even Better All-Over Concealer + Eraser

    CN 02 Breeze

    Clinique Even Better All-Over Concealer + Eraser, shade CN 02 Breeze

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

  5. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    2 Fair

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 2 Fair

    • Very close colour
    • Fair · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5, against Tarte Timeless Hydrating Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest shade matchRN2.5Score
Shade match55% of overall97
Colour96#fdd3bb#fccfb7Looks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity7012-hour wear18-hour wearSome difference18-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in RN2.5.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Radiant finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs high

Why the closest overall alternative works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 1N2 Vanille, against Tarte Timeless Hydrating Foundation in 20B Light Beige. Every attribute compared, with its share of the score.

ComparedYour shade20B Light BeigeClosest overall alternative1N2 VanilleScore
Shade match55% of overall95
Colour92#fdd3bb#fbcfb2Very close colourColour difference 1.9 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 93/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 1N2 Vanille.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation RN2.5

Best price
$52SephoraSephora
Costs $10 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 1N2 Vanille

Best price
$54SephoraSephora
Costs $12 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.