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Timeless Hydrating Foundation 27B Light-Medium Beige dupes and alternatives Tarte

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan5Cruelty-free6Oil-free0With SPF1Mineral6

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12 of 33

Only showing matches without silicones.

Closest shade match: L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Neutral Light

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
L'Oréal Paris
Neutral Light
Depth and undertone: Light · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$17.99Ulta BeautyUlta Beauty
$24.01 less (57%)

Your shade $42 at Ulta Beauty · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 6N Aspen

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Tarte
27B Light-Medium BeigeChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Buildable coverage
The match
ILIA
6N Aspen
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
94out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $8 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yepoda

    The Dewy Day

    3N
    Shade match 95
    $39SephoraSephora$3 less (7%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination/oily skin

    Retailer shade note: Light medium shade with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Ginkgo 5.00 N
    Shade match 96
    $48SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    11W Willow
    Shade match 84
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for dry/oily skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for dry/oily skin

    Retailer shade note: Light with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    2C1 Ecru
    Shade match 87
    $54SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Ivory 06
    Shade match 92
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Tan
    Shade match 90
    $42Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect

    Differences: Full rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: rich medium

    Medium confidence· Digital match

    View match
  7. #9 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Larch 2.25 C
    Shade match 84
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · Not marketed for oily/sensitive skin

    Retailer shade note: light tan with pink undertones

    Medium confidence· Digital match

    View match
  8. #10 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Fair 3N
    Shade match 93
    $42SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  9. #11 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Light 10C
    Shade match 93
    $42SephoraSephoraSame price

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Light Medium with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    Lifter Stix Multi-Use Face Stick

    10
    Shade match 97
    $12.99Ulta BeautyUlta Beauty$29.01 less (69%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural finish

    Ingredients (not scored): 7% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: neutral fair

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Tarte Timeless Hydrating Foundation 27B Light-Medium Beige (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N18

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N18

    • Very close colour
    • Light · Neutral undertone

    $30

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Sand

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Sand

    • Very close colour
    • Light · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. NARS Radiant Creamy Concealer

    Café Au Lait

    NARS Radiant Creamy Concealer, shade Café Au Lait

    • Very close colour
    • Fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Vanilla

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Vanilla

    • Very close colour
    • Light · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    210

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 210

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Buff Beige

    CoverGirl TruBlend Undercover Concealer, shade Buff Beige

    • Close colour
    • Light · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Neutral Light, against Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest shade matchNeutral LightScore
Shade match55% of overall98
Colour97#f9bd99#fdbc97Looks identicalColour difference 1.1 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Hyaluron Tinted Balm Foundation in Neutral Light.

Same or better

  • $24.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Light rather than buildable coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed
  • No long-wear claim
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeOil-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs none
View full match

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 6N Aspen, against Tarte Timeless Hydrating Foundation in 27B Light-Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade27B Light-Medium BeigeClosest overall alternative6N AspenScore
Shade match55% of overall92
Colour88#f9bd99#eebd9dVery close colourColour difference 2.6 (0 is identical)
Depth98LightLightSameDepth difference: 1.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 94/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 6N Aspen.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Hyaluron Tinted Balm Foundation Neutral Light

Match price
$17.99Ulta BeautyUlta Beauty
$24.01 less (57%)

Your shade $42 at Ulta Beauty · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 6N Aspen

Best price
$50SephoraSephora
Costs $8 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.