Timeless Hydrating Foundation 35N Medium Neutral dupes and alternatives Tarte
4.4 (38)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim 12-hour wear
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
100
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$30.01 less (71%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Both claim 12-hour wear
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
100
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Light rather than buildable coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
81
Wear & performance
60
Skin suitability
40
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than buildable coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: M2 - Medium to medium-deep with neutral undertones
$24Ulta Beauty(product price)$18 less (43%)3.9 (396)
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
70
Wear & performance
60
Skin suitability
100
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Matte rather than natural finish· Medium rather than buildable coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
64
Wear & performance
49
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: fair with neutral to rosy undertones
The closest shade to Tarte Timeless Hydrating Foundation 35N Medium Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Powder Plus Foundation in C4.5, against Tarte Timeless Hydrating Foundation in 35N Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade35N Medium NeutralClosest shade matchC4.5How they compareScore
Shade match55% of overall98
Colour60%98#edb081#eaad7eLooks identicalColour difference 0.8 (0 is identical)
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 4, against Tarte Timeless Hydrating Foundation in 35N Medium Neutral. Every attribute compared, with its share of the score.
ComparedYour shade35N Medium NeutralClosest overall alternative4How they compareScore
Shade match55% of overall97
Colour60%96#edb081#edae82Looks identicalColour difference 1.2 (0 is identical)
Overall match 94/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$5 less (12%)
