Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$20.29View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$6.01 less (24%)Matches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVS
SephoraCosts $27 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $28 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyUlta BeautyCosts $28 moreMatches: Same matte finishClaims a blurring effectBoth claim not settling into lines
Differences: Medium rather than full coverageDoes not claim transfer resistance
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Does not claim transfer resistance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyTarget$10.41 less (42%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$16 less (64%)Matches: Same matte finishSame full coverage
Differences: Does not claim transfer resistanceDoes not claim not settling into linesDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)$12.01 less (48%)Matches: Same matte finishSame full coverageNo fragrance listed
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty$12.01 less (48%)Matches: Same matte finishSame full coverageNo fragrance listed
Differences: Slightly warmer undertoneDoes not claim transfer resistanceDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beauty$12.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$6.01 less (24%)Matches: Same full coverageBoth claim transfer resistanceClaims colour stability
Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $14 moreMatches: Same matte finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $19 moreMatches: Very close colourBoth claim transfer resistanceNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyTargetCosts $5 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTargetCosts $5 moreMatches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly deeperNatural rather than matte finishBuildable rather than full coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $24 moreMatches: Same full coverageBoth claim a lightweight feelNo fragrance listed
Differences: Slightly lighterOlive rather than neutral undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Olive rather than neutral undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium, olive undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$9 less (36%)Matches: Same matte finishClaims a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$1 less (4%)Matches: Same full coverageBoth claim a lightweight feelNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than matte finishNo long-wear claim
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: warm nude with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautySephoraCosts $14 moreMatches: Same full coverageAdds SPF 50
Differences: Slightly lighterSlightly warmer undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Natural rather than matte finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Both claim a lightweight feelNo fragrance listed
Differences: Slightly warmer undertoneBuildable rather than full coverageNo long-wear claim
Close colour · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same neutral undertoneBoth claim a lightweight feelNo fragrance listed
Differences: Slightly deeperRadiant rather than matte finishMedium rather than full coverage
Close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Medium Neutral
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $43 moreMatches: Claims a skin-like finishNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Medium peach undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $20 moreMatches: Claims a skin-like finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperOlive rather than neutral undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Olive rather than neutral undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: Medium Tan with olive green undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty$3.51 less (14%)Matches: Same neutral undertoneClaims a skin-like finishNo fragrance listed
Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim
Close colour · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at WalmartTarget$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyWalgreens$21.99View at WalgreensSephoraCosts $14 moreMatches: Same matte finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly deeperSlightly warmer undertoneLight rather than full coverage
Close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Slightly warmer undertone · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)$11 less (44%)Matches: Same neutral undertoneClaims a skin-like finishBoth claim a lightweight feel
Differences: Slightly lighterRadiant rather than matte finishLight rather than full coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (4%)Matches: Same neutral undertoneSame matte finishSame full coverage
Differences: Described as very fair, yours as mediumDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Described as very fair, yours as medium · Does not claim transfer resistance
Retailer shade note: for very light skin w/ a neutral undertone
Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as medium
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1 less (4%)Matches: Same matte finishSame full coverageBoth claim not settling into lines
Differences: Slightly lighterDescribed as light, yours as mediumSlightly warmer undertone
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Described as light, yours as medium · Slightly warmer undertone · Does not claim transfer resistance
Retailer shade note: for light skin peachy undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as medium
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $43 moreMatches: Claims a skin-like finishNo fragrance listed
Differences: Slightly deeperSlightly warmer undertoneNatural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: Medium warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $44 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Described as fair, yours as mediumSlightly warmer undertoneDoes not claim not settling into lines
Close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Described as fair, yours as medium · Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: fair medium with warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as fair, yours as medium
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sShowing 12 of 28 matches
The closest shade to TIRTIR Mask Fit Red Cushion 28N OAT (Light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
320 Bisque W
$32
Medium Sand
$8
WN 46 Golden Neutral
$22
Light 2
$22
Custard
$36
6.5
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Acne Solutions Liquid Makeup Foundation in CN 52 Neutral, against TIRTIR Mask Fit Red Cushion in 28N OAT. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Acne Solutions Liquid Makeup Foundation in CN 52 Neutral.
10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 125 Ivory Buff, against TIRTIR Mask Fit Red Cushion in 28N OAT. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 125 Ivory Buff.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Clinique Acne Solutions Liquid Makeup Foundation CN 52 Neutral
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 125 Ivory Buff
Ulta BeautyYour shade $25 at Ulta Beauty · product price; shade not separately priced · lowest price $14.99 at Target
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
