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Born This Way Soft Matte Foundation Butter Pecan dupes and alternatives Too Faced

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free0No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF1Mineral, applied. Remove

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Only showing matches mineral-based.

  • 1 match has no mineral claim listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Face Tape Full Coverage Foundation 59S Rich Sand

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
Butter PecanChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Tarte
59S Rich Sand
Depth and undertone: Deep · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Shade match
94out of 100
Colour
90
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$6 less (13%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    540 Suede (W)
    Shade match 81
    $53Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Slightly lighterNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    78
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 83
    $39SephoraSephora$9 less (19%)

    Matches: Similar undertone (neutral vs warm)Adds SPF 50

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Butter Pecan (Deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Nearest in this range
    • Medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    57S rich sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand

    • Very close colour
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Slight colour difference
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Slight colour difference
    • Deep · Warm undertone

    $34

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Slight colour difference
    • Deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    43 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 43 Medium Deep Golden

    • Slight colour difference
    • Deep · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Face Tape Full Coverage Foundation in 59S Rich Sand, against Too Faced Born This Way Soft Matte Foundation in Butter Pecan. Every attribute compared, with its share of the score.

ComparedYour shadeButter PecanClosest match59S Rich SandScore
Shade match55% of overall94
Colour90#924820#8c4c29Very close colourColour difference 2.3 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall60
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 59S Rich Sand.

Same or better

  • $6 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 59S Rich Sand

Best price
$42SephoraSephora
$6 less (13%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.