Born This Way Soft Matte Foundation Chestnut dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$14Ulta Beauty(product price)$34 less (71%)3.5 (10)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly cooler undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark or deep skin tones with red undertones
Matches: Same neutral undertone· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
78
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Deep - Neutral with warm undertones
$38Ulta Beauty(product price)$10 less (21%)4.0 (122)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$24 less (50%)4.3 (6,617)
Matches: Same matte finish· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
79
Wear & performance
78
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: for deep dark skin w/ a cool undertone
The closest shade to Too Faced Born This Way Soft Matte Foundation Chestnut (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Poom Natural Glow Hydrating Foundation in #600 - Deep Neutral, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.
ComparedYour shadeChestnutClosest match#600 - Deep NeutralHow they compareScore
Shade match55% of overall95
Colour60%92#7b3b17#7a3f21Very close colourColour difference 2.0 (0 is identical)
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$10 less (21%)
