Born This Way Soft Matte Foundation Chestnut dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$32 less (67%)4.5 (15,723)
Matches: Same neutral undertone· Same matte finish
Differences: Slightly deeper· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: deep truffle with neutral undertone
Matches: Very close colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly lighter· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
79
Wear & performance
88
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 40% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very deep with true red undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with rosy neutral undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
73
Wear & performance
63
Skin suitability
33
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin
$14Ulta Beauty(product price)$34 less (71%)3.5 (10)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly cooler undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark or deep skin tones with red undertones
Matches: Same neutral undertone· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
89
Finish & visual result
61
Wear & performance
78
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Deep - Neutral with warm undertones
$38Ulta Beauty(product price)$10 less (21%)4.0 (122)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$24 less (50%)4.3 (6,617)
Matches: Same matte finish· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
79
Wear & performance
78
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: for deep dark skin w/ a cool undertone
Matches: Very close colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
61
Wear & performance
55
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: D6 - very deep with neutral undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Chestnut (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Maple, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.
ComparedYour shadeChestnutClosest shade matchMapleHow they compareScore
Shade match55% of overall97
Colour60%95#7b3b17#763b1aLooks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type100%30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 86/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 57 Neutral, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.
ComparedYour shadeChestnutClosest overall alternativeDeep 57 NeutralHow they compareScore
Shade match55% of overall93
Colour60%90#7b3b17#7a411bVery close colourColour difference 2.3 (0 is identical)
Overall match 89/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta BeautySame price
