Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $48 at Sephora
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $48 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$10 less (21%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: neutral peach
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)$32.01 less (67%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)$34 less (71%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No skin-like finish claimedDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No skin-like finish claimed · Does not claim colour stability
Retailer shade note: light medium with a neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$1.10 less (2%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$28.01 less (58%)Matches: Very close colourSame matte finishBoth claim a skin-like finish
Differences: Slightly cooler undertoneBuildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty$36.01 less (75%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonWalmart$33.03 less (69%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephora$2 less (4%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$2 less (4%)Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light to medium - neutral, slightly cool peach
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$9 less (19%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: brick beige with rosy undertones for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephora$10 less (21%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Retailer shade note: warm olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly deeperNo skin-like finish claimedDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$36.01 less (75%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: mid light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephora$9 less (19%)Matches: Very close colourSame neutral undertoneAdds SPF 50
Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: warm to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyTarget$18 less (38%)Matches: Both claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$9 less (19%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Slightly lighterNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourBoth claim not settling into linesBoth claim colour stability
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourBoth claim not settling into linesBoth claim colour stability
Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephora$9 less (19%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$2 less (4%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: tawny beige with neutral undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyTarget$33.41 less (70%)Matches: Same matte finishClaims a blurring effectAdds SPF 15
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)$34 less (71%)Matches: Very close colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (50%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Radiant rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Too Faced Born This Way Soft Matte Foundation Light Beige (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Natural Beige
$36
Light Tan
$12
400 Caramel
$15.99
N8
$16.99
144
$12.99
4 Neutral
$42
11C
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 8, against Too Faced Born This Way Soft Matte Foundation in Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 8.
11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral, against Too Faced Born This Way Soft Matte Foundation in Light Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 31 Medium Deep Neutral.
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 8
SephoraYour shade $48 at Sephora
Rare Beauty True to Myself Natural Matte Longwear Foundation 31 Medium Deep Neutral
SephoraYour shade $48 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
