Beautler.Your beauty butler

Born This Way Soft Matte Foundation Light Beige dupes and alternatives Too Faced

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in serum form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation 8

The equivalent shade and the most similar foundation overall.

The match
Hung Vanngo Beauty
8
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
64
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
$2 less (4%)

Your shade $48 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $46SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $46SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light to medium - neutral, slightly cool peach

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $46SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $46SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: mid light to medium - neutral

    Medium confidence· Digital match

    View match
  5. #6 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$18 less (38%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Low confidence· Digital match

    View match
  6. Shade match 94
    $46Ulta BeautyUlta Beauty(product price)$2 less (4%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    42
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Light Beige (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Nearest in this range
    • Light medium · Neutral undertone

    $36

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    400 Caramel

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 400 Caramel

    • Very close colour
    • Medium

    $15.99

  3. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Close colour
    • Medium · Neutral undertone

    $16.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Slight colour difference
    • Medium · Neutral undertone

    $42

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    11C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 11C

    • Close colour
    • Medium tan · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 8, against Too Faced Born This Way Soft Matte Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest match8Score
Shade match55% of overall99
Colour98#d5895a#d68a59Looks identicalColour difference 0.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 8.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 8

Best price
$46SephoraSephora
$2 less (4%)

Your shade $48 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.