Born This Way Soft Matte Foundation Honey dupes and alternatives Too Faced
4.3 (3,608)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
98
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
79
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
75
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: tan to deep with neutral tones
$39Ulta Beauty(product price)$9 less (19%)4.3 (1,754)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No skin-like finish claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
79
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Differences: Slightly warmer undertone · Natural matte rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium-to-tan shade with warm undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
64
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a neutral-red undertone
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
78
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Retailer shade note: Tan/Deep with Cool Undertones
$15.99Ulta Beauty(product price)$32.01 less (67%)4.1 (9,493)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
79
Wear & performance
63
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
79
Wear & performance
58
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
64
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
$15.99Ulta Beauty(product price)$32.01 less (67%)4.1 (9,493)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$40Ulta Beauty(product price)$8 less (17%)4.4 (23,672)
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
79
Wear & performance
66
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for tan to deep skin with warm golden undertones
Matches: Very close colour· Same neutral undertone· Both claim a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
92
Finish & visual result
75
Wear & performance
40
Skin suitability
84
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly cooler undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
76
Wear & performance
63
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: medium dark with cool undertone
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
58
Skin suitability
67
Looks identical · Natural · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: for tan-deep skin with neutral bronze undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
73
Wear & performance
60
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Honey (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Mocha 360, against Too Faced Born This Way Soft Matte Foundation in Honey. Every attribute compared, with its share of the score.
ComparedYour shadeHoneyClosest shade matchMocha 360How they compareScore
Shade match55% of overall99
Colour60%98#9e5e37#9d5f3aLooks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40, against Too Faced Born This Way Soft Matte Foundation in Honey. Every attribute compared, with its share of the score.
ComparedYour shadeHoneyClosest overall alternativeNW40How they compareScore
Shade match55% of overall94
Colour60%92#9e5e37#a36236Very close colourColour difference 2.1 (0 is identical)
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$19 less (40%)
