Born This Way Soft Matte Foundation Light Beige dupes and alternatives Too Faced
4.3 (3,608)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$19.99Ulta Beauty(product price)$28.01 less (58%)4.3 (275)
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Slightly cooler undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
91
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No skin-like finish claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
$42Ulta Beauty(product price)$6 less (13%)4.4 (38)
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
64
Wear & performance
49
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Light Beige (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against Too Faced Born This Way Soft Matte Foundation in Light Beige. Every attribute compared, with its share of the score.
ComparedYour shadeLight BeigeClosest shade match38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall92
Colour60%88#d5895a#d99266Very close colourColour difference 2.6 (0 is identical)
Depth15%92MediumMediumSameDepth difference: 4.0
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 78/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 26.5, against Too Faced Born This Way Soft Matte Foundation in Light Beige. Every attribute compared, with its share of the score.
ComparedYour shadeLight BeigeClosest overall alternativeY 26.5How they compareScore
Shade match55% of overall91
Colour60%97#d5895a#d28857Looks identicalColour difference 1.0 (0 is identical)
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$28.01 less (58%)
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