Born This Way Soft Matte Foundation Hazelnut dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$32 less (67%)4.5 (15,723)
Matches: Same cool undertone· Same matte finish
Differences: Slightly lighter· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly lighter · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: deep rich with cool undertone
$16Ulta Beauty(product price)$32 less (67%)4.5 (15,723)
Matches: Very close colour· Same matte finish
Differences: Neutral rather than cool undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
84
Finish & visual result
86
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: deep truffle with neutral undertone
$14Ulta Beauty(product price)$34 less (71%)3.5 (10)
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: dark or deep skin tones with a warm red undertone
The closest shade to Too Faced Born This Way Soft Matte Foundation Hazelnut (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 59N Rich Neutral, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnutClosest shade match59N Rich NeutralHow they compareScore
Shade match55% of overall92
Colour60%87#692e10#67351bVery close colourColour difference 2.7 (0 is identical)
Overall match 77/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Cushion Foundation in 420 Cool, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.
ComparedYour shadeHazelnutClosest overall alternative420 CoolHow they compareScore
Shade match55% of overall88
Colour60%80#692e10#672e1bClose colourColour difference 3.6 (0 is identical)
Overall match 86/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$32 less (67%)
View at Sephora
