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Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol4Vegan0Cruelty-free3Oil-free0With SPF3Mineral0

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Only showing matches with buildable coverage.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Cushion Foundation 420 Cool

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
420 Cool
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
67
Skin (Skin suitability)
84
Shade match
92out of 100
Colour
88
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
$28.01 less (58%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    80 Deeper
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    60
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deeper with cool red undertones

    High confidence· Digital match

    View match
  2. #3 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    59N Rich Neutral
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    84 Deeper
    Shade match 81
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim colour stability

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deeper with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Cushion Foundation in 420 Cool, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest match420 CoolScore
Shade match55% of overall92
Colour88#642c12#672e1bVery close colourColour difference 2.6 (0 is identical)
Depth98Rich deepVery deepCloseDepth difference: 1.5
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 420 Cool.

Same or better

  • $28.01 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 420 Cool

Match price
$19.99Ulta BeautyUlta Beauty
$28.01 less (58%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.