Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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6 of 31 matches
Only showing matches with medium coverage, in liquid form, without talc or alcohol denat.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $48 at Sephora
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Natural rather than matte finish
Close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: for deep skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Does not claim not settling into lines
Retailer shade note: neutral red
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deep with neutral to golden undertones
High confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephora$10 less (21%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines
Retailer shade note: cool red
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than matte finishNo skin-like finish claimedDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep skin with rosy neutral undertones
High confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe closest shade to Too Faced Born This Way Soft Matte Foundation Chestnut (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Cocoa
$36
N11
$16.99
NC60
$30
435 Coffee
$15.99
Tone 9.5 N
$32
6W1
$34
Clove 11.4
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Maple, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Maple.
11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.
SephoraYour shade $48 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
