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Born This Way Soft Matte Foundation Chestnut dupes and alternatives Too Faced

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in stick form, without talc.

  • 13 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 23

The equivalent shade: scored on colour, depth and undertone only.

The match
Fenty Beauty
23
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Light coverage
Shade match
90out of 100
Colour
85
Depth
92
Undertone
100
Best price
$40SephoraSephora
$8 less (17%)

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Tan 7W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
LIXR Beauty
Tan 7W
Depth and undertone: Very deep · Warm
Finish and coverage: Medium coverage
Overall match
81out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Best price
$36SephoraSephora
$12 less (25%)

Your shade $48 at Sephora

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Chestnut (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Slight colour difference
    • Very deep · Neutral undertone

    $36

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Close colour
    • Deep · Neutral undertone

    $16.99

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Close colour
    • Very deep · Neutral undertone

    $30

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Close colour
    • Very deep · Neutral undertone

    $32

  5. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Close colour
    • Very deep · Warm undertone

    $34

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Slight colour difference
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 23, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.

ComparedYour shadeChestnutClosest shade match23Score
Shade match55% of overall90
Colour85#7b3b17#6e3816Close colourColour difference 3.0 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 4.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick in 23.

Same or better

  • $8 less
  • Same neutral undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Tan 7W, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.

ComparedYour shadeChestnutClosest overall alternativeTan 7WScore
Shade match55% of overall79
Colour80#7b3b17#7c3e0bClose colourColour difference 3.6 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 81/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Tan 7W.

Same or better

  • $12 less
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for normal skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Fenty Beauty Eaze Drop Blur + Smooth Foundation Stick 23

Best price
$40SephoraSephora
$8 less (17%)

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Tan 7W

Best price
$36SephoraSephora
$12 less (25%)

Your shade $48 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.