Born This Way Soft Matte Foundation Chestnut dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly lighter· Slightly cooler undertone· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
79
Wear & performance
88
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 40% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin
Retailer shade note: very deep with true red undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Chestnut (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NARS Natural Radiant Longwear Foundation in Mali - Dark 6, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.
ComparedYour shadeChestnutClosest shade matchMali - Dark 6How they compareScore
Shade match55% of overall94
Colour60%91#7b3b17#793e21Very close colourColour difference 2.2 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall55
Longevity30%6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/combination skin
Overall match 78/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 57 Neutral, against Too Faced Born This Way Soft Matte Foundation in Chestnut. Every attribute compared, with its share of the score.
ComparedYour shadeChestnutClosest overall alternativeDeep 57 NeutralHow they compareScore
Shade match55% of overall93
Colour60%90#7b3b17#7a411bVery close colourColour difference 2.3 (0 is identical)
Overall match 89/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$9 less (19%)
