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Born This Way Soft Matte Foundation Ivory dupes and alternatives Too Faced

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

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Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF2Mineral2

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Only showing matches with medium coverage, in powder form, without silicones.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 Golden Ivory 07

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
IvoryChange shade
Depth and undertone: Light · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
bareMinerals
Golden Ivory 07
Depth and undertone: Light · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
64
Wear (Wear & performance)
66
Skin (Skin suitability)
56
Shade match
94out of 100
Colour
90
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39.50SephoraSephora
$8.50 less (18%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Light 08
    Shade match 85
    $39.50SephoraSephora$8.50 less (18%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very light neutral skin with subtle yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Ivory (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Close colour
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC15

    • Very close colour
    • Light · Warm · golden undertone

    $30

    SephoraView at Sephora
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora
  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    122

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 122

    • Close colour
    • Light · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1N

    • Very close colour
    • Light · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N06

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N06

    • Close colour
    • Fair · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Ivory 07, against Too Faced Born This Way Soft Matte Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest matchGolden Ivory 07Score
Shade match55% of overall94
Colour90#f6bc8a#f3c096Very close colourColour difference 2.3 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, combination, oilyNormal, dry, combination, sensitiveBoth marketed for normal/​combination skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15 in Golden Ivory 07.

Same or better

  • $8.50 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for oily skin

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Golden Ivory 07

Best price
$39.50SephoraSephora
$8.50 less (18%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.