Born This Way Soft Matte Foundation Ivory dupes and alternatives Too Faced
4.3 (3,608)·Light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No skin-like finish claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
64
Wear & performance
66
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very light warm skin with yellow undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
64
Wear & performance
66
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: very light neutral skin with subtle yellow undertones
Matches: Very close colour· Same medium coverage· Claims a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
64
Wear & performance
51
Skin suitability
67
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Matches: Near-identical swatch colour· Same medium coverage· Both claim a skin-like finish
Differences: Slightly cooler undertone· Natural rather than matte finish· Does not claim colour stability
Score details
Shade match
78
Finish & visual result
82
Wear & performance
64
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim colour stability · Not marketed for normal/combination/oily skin
The closest shade to Too Faced Born This Way Soft Matte Foundation Ivory (Light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Ivory, against Too Faced Born This Way Soft Matte Foundation in Ivory. Every attribute compared, with its share of the score.
ComparedYour shadeIvoryClosest matchIvoryHow they compareScore
Shade match55% of overall95
Colour60%91#f6bc8a#f1bd93Very close colourColour difference 2.1 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared82
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type100%30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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