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Born This Way Soft Matte Foundation Natural Beige dupes and alternatives Too Faced

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral2

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Only showing matches in powder form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 440 Bisque (C)

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Lancôme
440 Bisque (C)
Depth and undertone: Medium tan
Finish and coverage: Matte · Medium coverage
Shade match
89out of 100
Colour
95
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
Costs $5 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5N2 Amber Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
Natural BeigeChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Estée Lauder
5N2 Amber Honey
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $4 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Natural Beige (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Slight colour difference
    • Medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    18W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 18W

    • Looks identical
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Looks identical
    • Medium tan · Neutral undertone

    $34

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 440 Bisque (C), against Too Faced Born This Way Soft Matte Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest shade match440 Bisque (C)Score
Shade match55% of overall89
Colour95#d0834e#ca8353Looks identicalColour difference 1.5 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared78
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 440 Bisque (C).

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5N2 Amber Honey, against Too Faced Born This Way Soft Matte Foundation in Natural Beige. Every attribute compared, with its share of the score.

ComparedYour shadeNatural BeigeClosest overall alternative5N2 Amber HoneyScore
Shade match55% of overall89
Colour89#d0834e#d48b54Very close colourColour difference 2.5 (0 is identical)
Depth93Medium tanMediumCloseDepth difference: 3.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared76
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 5N2 Amber Honey.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 440 Bisque (C)

Match price
$53Ulta BeautyUlta Beauty
Costs $5 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation 5N2 Amber Honey

Match price
$52Ulta BeautyUlta Beauty
Costs $4 more

Your shade $48 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.