Beautler.Your beauty butler

Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan1Cruelty-free3Oil-free0With SPF, applied. RemoveMineral1

Avoid an ingredient

Sort

4 of 30

Only showing matches with SPF, without silicones.

  • 22 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 80 Deeper

The equivalent shade and the most similar foundation overall.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Jane Iredale
80 Deeper
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
60
Wear (Wear & performance)
74
Skin (Skin suitability)
84
Shade match
89out of 100
Colour
82
Depth
96
Undertone
100
High confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $8 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    84 Deeper
    Shade match 81
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim colour stability

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deeper with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Coffee DPN4
    Shade match 79
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Same medium coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: rich brown skin w/neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    6C1 Rich Cocoa
    Shade match 85
    $33$55SephoraSephora$15 less (31%)

    Matches: Same cool undertoneBoth claim not settling into linesBoth claim colour stability

    Differences: Slightly lighterRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    43
    Wear & performance
    59
    Skin suitability
    67

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: very deep with cool, subtle red undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 80 Deeper, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest match80 DeeperScore
Shade match55% of overall89
Colour82#642c12#633320Close colourColour difference 3.4 (0 is identical)
Depth96Rich deepVery deepCloseDepth difference: 2.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 80 Deeper.

Same or better

  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy 80 Deeper

Match price
$56Ulta BeautyUlta Beauty
Costs $8 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.