Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim a skin-like finish· Claims a blurring effect· Both claim colour stability
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
60
Wear & performance
74
Skin suitability
84
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: deeper with neutral undertones
$34Ulta Beauty(product price)$14 less (29%)4.5 (9,894)
Matches: Same medium coverage· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
79
Finish & visual result
68
Wear & performance
66
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: rich brown skin w/neutral undertones
Matches: Same cool undertone· Both claim not settling into lines· Both claim colour stability
Differences: Slightly lighter· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
85
Finish & visual result
43
Wear & performance
59
Skin suitability
67
Close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very deep with cool, subtle red undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 59N Rich Neutral, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest shade match59N Rich NeutralHow they compareScore
Shade match55% of overall91
Colour60%87#642c12#67351bVery close colourColour difference 2.7 (0 is identical)
Overall match 76/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW55, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.
ComparedYour shadeSableClosest overall alternativeNW55How they compareScore
Shade match55% of overall80
Colour60%84#642c12#663420Close colourColour difference 3.2 (0 is identical)
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 81/100Shade match 80/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $10 more
