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Born This Way Soft Matte Foundation Praline dupes and alternatives Too Faced

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free1Oil-free1With SPF, applied. RemoveMineral0

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Only showing matches with SPF.

  • 28 matches have no SPF listed and are not shown.

Closest shade match: Ciele tint & PROTECT medium coverage serum foundation 09 | Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
PralineChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Ciele
09 | Honey
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW40

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
PralineChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NW40
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
88
Skin (Skin suitability)
67
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$9 less (19%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Deep Warm 4
    Shade match 92
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneBoth claim not settling into lines

    Differences: Natural rather than matte finishLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Praline (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Nearest in this range
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    147.5

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 147.5

    • Looks identical
    • Deep tan · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  3. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Close colour
    • Deep · Warm undertone

    $34

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Deep 1

    • Slight colour difference
    • Deep · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ciele tint & PROTECT medium coverage serum foundation in 09 | Honey, against Too Faced Born This Way Soft Matte Foundation in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest shade match09 | HoneyScore
Shade match55% of overall94
Colour91#a55e2c#ae5e2bVery close colourColour difference 2.2 (0 is identical)
Depth97Deep tanDeep tanSameDepth difference: 1.8
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ciele tint & PROTECT medium coverage serum foundation in 09 | Honey.

Same or better

  • $4 less
  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapWater-based vs unknown-based; silicone high vs high
View full match

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40, against Too Faced Born This Way Soft Matte Foundation in Praline. Every attribute compared, with its share of the score.

ComparedYour shadePralineClosest overall alternativeNW40Score
Shade match55% of overall87
Colour93#a55e2c#a36236Very close colourColour difference 1.9 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW40.

Same or better

  • $9 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

22 shared ingredients; weighted similarity 40%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ciele tint & PROTECT medium coverage serum foundation 09 | Honey

Best price
$44SephoraSephora
$4 less (8%)

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW40

Best price
$39SephoraSephora
$9 less (19%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.