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Born This Way Soft Matte Foundation Hazelnut dupes and alternatives Too Faced

Very deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan0Cruelty-free1Oil-free1With SPF, applied. RemoveMineral0

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Only showing matches with SPF.

  • 25 matches have no SPF listed and are not shown.

Closest shade match: Tarte Babassu Foundcealer Dewy Foundation SPF 20 59N Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
HazelnutChange shade
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Tarte
59N Rich Neutral
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Buildable coverage
Shade match
92out of 100
Colour
87
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 126 Espresso

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
HazelnutChange shade
Depth and undertone: Very deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Clinique
CN 126 Espresso
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
74
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $1 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Chestnut (N-100)
    Shade match 78
    $58SephoraSephoraCosts $10 more

    Matches: Same matte finishSame medium coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    78
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: Rich, neutral undertones

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW55
    Shade match 78
    $39SephoraSephora$9 less (19%)

    Matches: Same matte finishBoth claim 24-hour wearClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    88
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: rich deep with neutral red undertones

    High confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC63
    Shade match 73
    $39SephoraSephora$9 less (19%)

    Matches: Same matte finishBoth claim 24-hour wearClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    79
    Wear & performance
    88
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: rich deep with neutral golden undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Hazelnut (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Close colour
    • Rich deep · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    435 Coffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 435 Coffee

    • Close colour
    • Very deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 59N Rich Neutral, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest shade match59N Rich NeutralScore
Shade match55% of overall92
Colour87#692e10#67351bVery close colourColour difference 2.7 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.0
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared64
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 77/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 59N Rich Neutral.

Same or better

  • $6 less
  • Very close colour
  • Same cool undertone
  • Buildable rather than medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed
  • Does not claim colour stability

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 126 Espresso, against Too Faced Born This Way Soft Matte Foundation in Hazelnut. Every attribute compared, with its share of the score.

ComparedYour shadeHazelnutClosest overall alternativeCN 126 EspressoScore
Shade match55% of overall87
Colour86#692e10#64331bVery close colourColour difference 2.9 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.7
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85Cool · rosyNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, oilyBoth marketed for normal/​oily skin
Overall match 82/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 126 Espresso.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Both claim colour stability
  • Adds SPF 25

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

20 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Babassu Foundcealer Dewy Foundation SPF 20 59N Rich Neutral

Match price
$42Ulta BeautyUlta Beauty
$6 less (13%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 126 Espresso

Match price
$49Ulta BeautyUlta Beauty
Costs $1 more

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.