Born This Way Soft Matte Foundation Chai dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$38Ulta Beauty(product price)$10 less (21%)4.8 (950)
Matches: Same warm undertone· Both claim a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Light-medium rather than medium coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
100
Wear & performance
51
Skin suitability
84
Close colour · Light-medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Light-medium rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$45Ulta Beauty(product price)$3 less (6%)4.0 (3,494)
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for very deep neutral skin with a peach hue
$39.50Ulta Beauty(product price)$8.50 less (18%)4.6 (919)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
66
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: for very deep neutral skin with a subtle golden hue
The closest shade to Too Faced Born This Way Soft Matte Foundation Chai (Very deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW47, against Too Faced Born This Way Soft Matte Foundation in Chai. Every attribute compared, with its share of the score.
ComparedYour shadeChaiClosest shade matchNW47How they compareScore
Shade match55% of overall88
Colour60%81#7d3c0b#7c451fClose colourColour difference 3.5 (0 is identical)
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 85/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092), against Too Faced Born This Way Soft Matte Foundation in Chai. Every attribute compared, with its share of the score.
ComparedYour shadeChaiClosest overall alternativeNeutral Warm Walnut (NW-092)How they compareScore
Shade match55% of overall87
Colour60%85#7d3c0b#784212Close colourColour difference 3.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared86
Finish35%100MatteMatteSameSame matte finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 85/100Shade match 87/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$10 less (21%)
