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Born This Way Soft Matte Foundation Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free13No drying alcohol13Vegan6Cruelty-free, applied. RemoveOil-free0With SPF4Mineral2

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13 of 30

Only showing matches cruelty-free.

  • 17 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Hazelnut

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Too Faced
Hazelnut
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
94
Depth
99
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $1 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Walnut 8.5C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
SableChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
LIXR Beauty
Walnut 8.5C
Depth and undertone: Rich deep · Cool
Finish and coverage: Medium coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$12 less (25%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Spiced Rum
    Shade match 92
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Slightly lighterNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: very deep with rosy undertones

    High confidence· Digital match

    View match
  2. #4 · Saie

    Glowy Super Skin Tint Foundation

    33
    Shade match 92
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: rich skin tones with cool undertones

    High confidence· Digital match

    View match
  3. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    80 Deeper
    Shade match 89
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    60
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deeper with cool red undertones

    High confidence· Digital match

    View match
  4. #6 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    46 Deep Neutral
    Shade match 79
    $38SephoraSephora$10 less (21%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    52
    Skin suitability
    90

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines

    Retailer shade note: neutral red

    High confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Neutral
    Shade match 79
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Cocoa
    Shade match 82
    $49SephoraSephoraCosts $1 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: deepest with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Tiramisu
    Shade match 80
    $49SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    30

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: deepest with golden undertones

    High confidence· Digital match

    View match
  8. #10 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    59N Rich Neutral
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame cool undertoneBoth claim not settling into lines

    Differences: Radiant rather than matte finishBuildable rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    64
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    84 Deeper
    Shade match 81
    $56Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim colour stability

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    60
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: deeper with neutral undertones

    High confidence· Digital match

    View match
  10. #12 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Coffee DPN4
    Shade match 79
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Same medium coverageBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    79
    Finish & visual result
    68
    Wear & performance
    66
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: rich brown skin w/neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Warm
    Shade match 68
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly deeperSlightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Sable (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Hazelnut, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest shade matchHazelnutScore
Shade match55% of overall97
Colour94#642c12#612d17Very close colourColour difference 1.5 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.4
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared82
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall70
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall30
Skin type30Normal, combination, oilyNormal, dryBoth marketed for normal skin
Overall match 86/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Hazelnut.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability

Different

  • Natural finish instead of matte
  • Does not claim a lightweight feel
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Walnut 8.5C, against Too Faced Born This Way Soft Matte Foundation in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest overall alternativeWalnut 8.5CScore
Shade match55% of overall91
Colour86#642c12#622816Very close colourColour difference 2.9 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.8
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableMatteNot listedNot comparedFinish not listed for one product
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, oilyDry, combination, oilyBoth marketed for combination/​oily skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Walnut 8.5C.

Same or better

  • $12 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for normal skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Hazelnut

Best price
$49SephoraSephora
Costs $1 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Walnut 8.5C

Best price
$36SephoraSephora
$12 less (25%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.