Born This Way Soft Matte Foundation Sand dupes and alternatives Too Faced
Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium0
- Full0
- Buildable1
Finish
- Matte0
- Natural matte0
- Natural1
- Radiant0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with buildable coverage, in balm form.
- 11 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Clinique Daily Calm Makeup Balm Foundation Medium Deep
The equivalent shade and the most similar foundation overall.
SandChange shade
- Overall match
- 78out of 100
- Shade (Shade match)
- 89
- Finish (Finish & visual result)
- 64
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 84
- Shade match
- 89out of 100
- Colour
- 88
- Depth
- 96
- Undertone
- 85
Ulta BeautyYour shade $48 at Sephora
Where to buy Medium Deep
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Too Faced Born This Way Soft Matte Foundation Sand (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Sand
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sand
- Nearest in this range
- Medium light · Warm · golden undertone
$36
View at SephoraClosest concealers
Chocolat
Deep Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden
- Close colour
- Tan · Warm · golden undertone
$12
Medium Tan 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4
- Close colour
- Tan · Warm · peach undertone
$22
495 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W
- Close colour
- Deep tan · Warm · golden undertone
$32
N9
L'Oréal Paris True Match Radiant Serum Concealer, shade N9
- Very close colour
- Deep tan · Neutral undertone
$16.99
6 Neutral
Dior Forever Skin Correct Full-Coverage Concealer, shade 6 Neutral
- Close colour
- Tan · Neutral undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Clinique Daily Calm Makeup Balm Foundation in Medium Deep, against Too Faced Born This Way Soft Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Clinique Daily Calm Makeup Balm Foundation in Medium Deep.
Same or better
- Very close colour
- Similar undertone (neutral vs warm)
- Buildable rather than medium coverage
- Claims a blurring effect
- Both claim colour stability
- Both claim a lightweight feel
Different
- Natural finish instead of matte
- No skin-like finish claimed
- No long-wear claim
- Does not claim not settling into lines
Ingredients (information only, not scored)
19 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.
Where to buy Medium Deep
Ulta BeautyYour shade $48 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.