Born This Way Soft Matte Foundation Spiced Rum dupes and alternatives Too Faced
4.3 (3,608)·Very deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$25Ulta Beauty(product price)$23 less (48%)4.2 (812)
Matches: Very close colour· Same medium coverage· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
82
Wear & performance
63
Skin suitability
90
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Too Faced Born This Way Soft Matte Foundation Spiced Rum (Very deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6C1 Rich Cocoa, against Too Faced Born This Way Soft Matte Foundation in Spiced Rum. Every attribute compared, with its share of the score.
ComparedYour shadeSpiced RumClosest shade match6C1 Rich CocoaHow they compareScore
Shade match55% of overall97
Colour60%95#713718#733519Looks identicalColour difference 1.5 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared43
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared59
Longevity30%2024-hour wear8-hour wearDifferent8-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyNormal, combinationBoth marketed for normal/combination skin
Overall match 76/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
about-face THE PERFORMER Skin-Focused Foundation in D2COOL, against Too Faced Born This Way Soft Matte Foundation in Spiced Rum. Every attribute compared, with its share of the score.
ComparedYour shadeSpiced RumClosest overall alternativeD2COOLHow they compareScore
Shade match55% of overall90
Colour60%85#713718#7c3a1fClose colourColour difference 3.1 (0 is identical)
Overall match 84/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$23 less (48%)
