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Born This Way Soft Matte Foundation Truffle dupes and alternatives Too Faced

Rich deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris Infallible Pro-Matte Foundation 115 Rich Ebony

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
115 Rich Ebony
Depth and undertone: Rich deep
Finish and coverage: Matte · Full coverage
Shade match
87out of 100
Colour
91
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$14.99Ulta BeautyUlta Beauty
$33.01 less (69%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW58

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
MAC Cosmetics
NW58
Depth and undertone: Rich deep · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
79
Wear (Wear & performance)
88
Skin (Skin suitability)
67
Best price
$39SephoraSephora
$9 less (19%)

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $45Ulta BeautyUlta Beauty$3 less (6%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    67
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    High confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 80
    $39SephoraSephora$9 less (19%)

    Matches: Same matte finishBoth claim 24-hour wearClaims transfer resistance

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    88
    Skin suitability
    67

    Close colour · Matte · Full coverage

    Ingredients (not scored): 40% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: very rich with neutral undertones

    High confidence· Digital match

    View match
  3. Shade match 77
    $40SephoraSephora$8 less (17%)

    Matches: Same matte finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for very deep skin with neutral undertones

    High confidence· Digital match

    View match
  4. Shade match 76
    $40SephoraSephora$8 less (17%)

    Matches: Same matte finishBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: neutral

    High confidence· Digital match

    View match
  5. Shade match 72
    $40SephoraSephora$8 less (17%)

    Matches: Same matte finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    72
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: for very deep skin with cool undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Truffle (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Toffee

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Toffee

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Looks identical
    • Rich deep · Neutral · neutral golden undertone

    $30

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Very close colour
    • Rich deep · Warm undertone

    $30

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Looks identical
    • Rich deep

    $15.99

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Maple Syrup 8.2 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Maple Syrup 8.2 Golden

    • Close colour
    • Very deep · Warm · golden undertone

    $31

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Close colour
    • Rich deep · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible Pro-Matte Foundation in 115 Rich Ebony, against Too Faced Born This Way Soft Matte Foundation in Truffle. Every attribute compared, with its share of the score.

ComparedYour shadeTruffleClosest shade match115 Rich EbonyScore
Shade match55% of overall87
Colour91#55270e#4e2006Very close colourColour difference 2.1 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone70Warm · goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall67
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Pro-Matte Foundation in 115 Rich Ebony.

Same or better

  • $33.01 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for combination skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW58, against Too Faced Born This Way Soft Matte Foundation in Truffle. Every attribute compared, with its share of the score.

ComparedYour shadeTruffleClosest overall alternativeNW58Score
Shade match55% of overall86
Colour84#55270e#582d1bClose colourColour difference 3.1 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 3.1
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone85Warm · goldenNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall88
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 84/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NW58.

Same or better

  • $9 less
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Not marketed for combination skin

Ingredients (information only, not scored)

22 shared ingredients; weighted similarity 40%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Infallible Pro-Matte Foundation 115 Rich Ebony

Match price
$14.99Ulta BeautyUlta Beauty
$33.01 less (69%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NW58

Best price
$39SephoraSephora
$9 less (19%)

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.