Born This Way Soft Matte Foundation Truffle dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than warm undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
93
Wear & performance
67
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Same warm undertone· Same matte finish· Both claim a skin-like finish
Differences: Slightly lighter· Full rather than medium coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
85
Wear & performance
51
Skin suitability
84
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$14.99Ulta Beauty(product price)$33.01 less (69%)4.3 (32,897)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
73
Wear & performance
67
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Matches: Same matte finish· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
77
Finish & visual result
79
Wear & performance
66
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
Matches: Same matte finish· Both claim not settling into lines
Differences: Slightly lighter· Neutral rather than warm undertone· Full rather than medium coverage
Score details
Shade match
76
Finish & visual result
79
Wear & performance
66
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same matte finish· Both claim not settling into lines
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
72
Finish & visual result
79
Wear & performance
66
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very deep skin with cool undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Truffle (Rich deep · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Ebony - 390, against Too Faced Born This Way Soft Matte Foundation in Truffle. Every attribute compared, with its share of the score.
ComparedYour shadeTruffleClosest matchEbony - 390How they compareScore
Shade match55% of overall89
Colour60%97#55270e#562812Looks identicalColour difference 1.0 (0 is identical)
Overall match 85/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walgreens
Ulta Beauty(product price)$24 less (50%)
Sephora
