Born This Way Soft Matte Foundation Nude dupes and alternatives Too Faced
4.3 (3,608)·Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$32.01 less (67%)4.1 (9,493)
Matches: Near-identical swatch colour· Same matte finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$15.99Ulta Beauty(product price)$32.01 less (67%)4.1 (9,493)
Matches: Very close colour· Same matte finish· Claims transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Same matte finish· Claims a blurring effect· Adds SPF 15
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
73
Wear & performance
51
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Luminous rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
38
Wear & performance
58
Skin suitability
84
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Luminous rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
38
Wear & performance
58
Skin suitability
84
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Luminous rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
38
Wear & performance
58
Skin suitability
84
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Very close colour· Claims transfer resistance· Both claim colour stability
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
75
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
58
Wear & performance
55
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
73
Wear & performance
40
Skin suitability
67
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
43
Wear & performance
40
Skin suitability
84
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same matte finish· Claims a blurring effect· Adds SPF 15
Differences: Slightly lighter· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
56
Finish & visual result
73
Wear & performance
51
Skin suitability
84
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
The closest shade to Too Faced Born This Way Soft Matte Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW40, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.
ComparedYour shadeNudeClosest shade matchNW40How they compareScore
Shade match55% of overall95
Colour60%93#db986a#d4956cVery close colourColour difference 1.7 (0 is identical)
Overall match 76/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW40, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.
ComparedYour shadeNudeClosest overall alternativeNW40How they compareScore
Shade match55% of overall95
Colour60%93#db986a#e29e6eVery close colourColour difference 1.8 (0 is identical)
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared76
Longevity30%3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/combination/oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$9 less (19%)
