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Born This Way Soft Matte Foundation Golden Beige dupes and alternatives Too Faced

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage.

Closest shade match: L'Oréal Paris Infallible 32H Fresh Wear Foundation 487 Warm Almond

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
Golden BeigeChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
487 Warm Almond
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$33.03 less (69%)

Your shade $48 at Sephora

WalmartView at Walmart

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
Golden BeigeChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
260 Golden Sun
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
79
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$29.01 less (60%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    315
    Shade match 92
    $40SephoraSephora$8 less (17%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    488 Caramel
    Shade match 94
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims transfer resistance

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    64
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    330
    Shade match 88
    $12.59$17.99Ulta BeautyUlta Beauty$35.41 less (74%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Radiant rather than matte finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    57
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · J.Cat Beauty

    Aquasurance Compact Foundation

    Golden Beige
    Shade match 94
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Rich
    Shade match 88
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  6. #8 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$33.41 less (70%)

    Matches: Same matte finishClaims a blurring effectAdds SPF 15

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  7. #9 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Tan
    Shade match 83
    $39SephoraSephora$9 less (19%)

    Matches: Very close colourAdds SPF 50

    Differences: Neutral rather than warm undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: warm to neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 43 Neutral
    Shade match 40
    $45Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Described as medium tan, yours as lightNeutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    93
    Wear & performance
    67
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Described as medium tan, yours as light · Neutral rather than warm undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for medium deep neutral skin with a subtle golden hue

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as light

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Golden Beige (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Natural Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Natural Beige

    • Nearest in this range
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Close colour
    • Medium tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    405 Toffee

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 405 Toffee

    • Very close colour
    • Medium tan

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Slight colour difference
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    3W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 3W1

    • Slight colour difference
    • Medium light · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 487 Warm Almond, against Too Faced Born This Way Soft Matte Foundation in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest shade match487 Warm AlmondScore
Shade match55% of overall96
Colour94#d58e52#cf8f57Very close colourColour difference 1.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall64
Longevity6024-hour wear32-hour wearSome difference32-hour wear claimed against 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 487 Warm Almond.

Same or better

  • $33.03 less
  • Very close colour
  • Same warm undertone
  • Full rather than medium coverage
  • Claims transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Natural finish instead of matte
  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Too Faced Born This Way Soft Matte Foundation in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest overall alternative260 Golden SunScore
Shade match55% of overall91
Colour86#d58e52#cf9460Very close colourColour difference 2.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 86/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun.

Same or better

  • $29.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

L'Oréal Paris Infallible 32H Fresh Wear Foundation 487 Warm Almond

Best price
$14.97WalmartWalmart
$33.03 less (69%)

Your shade $48 at Sephora

WalmartView at Walmart

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
$29.01 less (60%)

Your shade $48 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.