Born This Way Soft Matte Foundation Mocha dupes and alternatives Too Faced
4.3 (3,608)·Deep · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$15.99Ulta Beauty(product price)$32.01 less (67%)4.1 (9,493)
Matches: Very close colour· Similar undertone (neutral vs cool)· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
79
Wear & performance
58
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$42Ulta Beauty(product price)$6 less (13%)4.3 (212)
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
85
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
63
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability
$18.99Ulta Beauty(product price)$29.01 less (60%)4.4 (40,035)
Matches: Near-identical swatch colour· Claims transfer resistance· Both claim colour stability
Differences: Natural rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
89
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Looks identical · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$12.99Ulta Beauty(product price)$35.01 less (73%)4.4 (41,209)
Matches: Very close colour· Same matte finish
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
73
Wear & performance
60
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
73
Wear & performance
60
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
76
Finish & visual result
73
Wear & performance
60
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Matches: Claims transfer resistance· Both claim colour stability· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
80
Finish & visual result
61
Wear & performance
64
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Same matte finish· Claims a blurring effect· Claims transfer resistance
Differences: Olive rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
73
Wear & performance
60
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Olive rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: deeper skin with very warm, golden or olive undertones
Matches: Same matte finish· Claims a blurring effect· Claims transfer resistance
Differences: Slightly deeper· Slightly warmer undertone· Full rather than medium coverage
Score details
Shade match
69
Finish & visual result
73
Wear & performance
60
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
The closest shade to Too Faced Born This Way Soft Matte Foundation Mocha (Deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick in 8 Abidjan, against Too Faced Born This Way Soft Matte Foundation in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest shade match8 AbidjanHow they compareScore
Shade match55% of overall96
Colour60%93#995130#97522cVery close colourColour difference 1.8 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.1
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type100%67Normal, combination, oilyCombination, normalBoth marketed for normal/combination skin
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Deep 56 Cool, against Too Faced Born This Way Soft Matte Foundation in Mocha. Every attribute compared, with its share of the score.
ComparedYour shadeMochaClosest overall alternativeDeep 56 CoolHow they compareScore
Shade match55% of overall92
Colour60%87#995130#8e5234Very close colourColour difference 2.8 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.8
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 88/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$9 less (19%)
