Born This Way Soft Matte Foundation Ganache dupes and alternatives Too Faced
4.3 (3,608)·Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same matte finish· Both claim not settling into lines
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
79
Wear & performance
66
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: for very rich, deep skin with neutral undertones
Matches: Same matte finish· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
82
Finish & visual result
85
Wear & performance
79
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Same matte finish· Both claim a skin-like finish· Claims a blurring effect
Differences: Slightly cooler undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
81
Finish & visual result
85
Wear & performance
79
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
$29Ulta Beauty(product price)$19 less (40%)4.6 (558)
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural matte rather than matte finish· Full rather than medium coverage
Score details
Shade match
85
Finish & visual result
70
Wear & performance
78
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
$14.99Ulta Beauty(product price)$33.01 less (69%)4.3 (32,897)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
73
Wear & performance
67
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Matches: Same matte finish· Both claim 24-hour wear· Claims transfer resistance
Differences: Slightly cooler undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
79
Wear & performance
76
Skin suitability
100
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep shade with cool undertones 9
The closest shade to Too Faced Born This Way Soft Matte Foundation Ganache (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
TIRTIR Mask Fit AI Filter Cushion in 51N FUDGE, against Too Faced Born This Way Soft Matte Foundation in Ganache. Every attribute compared, with its share of the score.
ComparedYour shadeGanacheClosest match51N FUDGEHow they compareScore
Shade match55% of overall92
Colour60%87#472005#4c2814Very close colourColour difference 2.8 (0 is identical)
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$9 less (19%)
Walgreens
