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Born This Way Soft Matte Foundation Nude dupes and alternatives Too Faced

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with light coverage.

Closest shade matchClosest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NN 6

The equivalent shade and the most similar foundation overall.

The match
Kryolan Professional Makeup
NN 6
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
78out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
75
Wear (Wear & performance)
51
Skin (Skin suitability)
84
Shade match
86out of 100
Colour
91
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 77
    $41Ulta BeautyUlta Beauty$7 less (15%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Fit Me Dewy + Smooth Foundation

    315 Soft Honey
    Shade match 78
    $9.12WalmartWalmart$38.88 less (81%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 18

    Differences: Slightly warmer undertoneRadiant rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    43
    Wear & performance
    51
    Skin suitability
    30

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Too Faced Born This Way Soft Matte Foundation Nude (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Nearest in this range
    • Fair · Cool · rosy undertone

    $36

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  2. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  3. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $12

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 2

    • Slight colour difference
    • Medium · Neutral undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kryolan Professional Makeup Natural Fluid Foundation in NN 6, against Too Faced Born This Way Soft Matte Foundation in Nude. Every attribute compared, with its share of the score.

ComparedYour shadeNudeClosest matchNN 6Score
Shade match55% of overall86
Colour91#db986a#d69c70Very close colourColour difference 2.1 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.7
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NN 6.

Same or better

  • Very close colour
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy NN 6

Match price
$51.50Ulta BeautyUlta Beauty
Costs $3.50 more

Your shade $48 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.