Born This Way Super Coverage Multi-Use Concealer Butterscotch dupes and alternatives Too Faced
4.3 (8,182)·Tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16.99Ulta Beauty(product price)$19.01 less (53%)4.4 (832)
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Radiant rather than natural finish· Not marketed for normal/dry/combination skin
Score details
Shade match
86
Finish & visual result
50
Wear & performance
100
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· Radiant rather than natural finish
Score details
Shade match
72
Finish & visual result
50
Wear & performance
100
Skin suitability
0
Close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly lighter· Described as deep, yours as rich deep· Olive rather than warm undertone
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as rich deep · Olive rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same warm undertone· Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Described as deep, yours as rich deep· Matte rather than natural finish
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same warm undertone· Same full coverage· Both claim long-wearing
Differences: Slightly lighter· Described as deep, yours as rich deep· Matte rather than natural finish
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly lighter · Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
Matches: Same full coverage· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Described as deep, yours as rich deep· Neutral rather than warm undertone
Score details
Shade match
40
Finish & visual result
76
Wear & performance
86
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Described as deep, yours as rich deep · Neutral rather than warm undertone · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Butterscotch (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.
ComparedYour shadeButterscotchClosest shade matchDeep GoldenHow they compareScore
Shade match55% of overall99
Colour60%98#aa734e#aa734cLooks identicalColour difference 0.6 (0 is identical)
Depth15%100TanTanSameDepth difference: 0.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared79
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Butterscotch. Every attribute compared, with its share of the score.
ComparedYour shadeButterscotchClosest overall alternative35.0 Rich AmberHow they compareScore
Shade match55% of overall85
Colour60%79#aa734e#b17e58Close colourColour difference 3.8 (0 is identical)
Depth15%87TanTanSameDepth difference: 5.3
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 89/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$6 less (17%)
