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Born This Way Super Coverage Multi-Use Concealer Caramel dupes and alternatives Too Faced

Deep tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol0Vegan0Cruelty-free3Oil-free, applied. RemoveWith SPF0Mineral0

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Only showing matches oil-free.

  • 27 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 490

The equivalent shade and the most similar concealer overall.

Your shade
Too Faced
CaramelChange shade
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
490
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
90
Shade match
85out of 100
Colour
78
Depth
86
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    450
    Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as deep, yours as rich deepMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    480
    Shade match 40
    $30SephoraSephora$6 less (17%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Described as deep, yours as rich deepMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Described as deep, yours as rich deep · Matte rather than natural finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as rich deep

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Caramel (Deep tan · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Caramel

    Too Faced Born This Way Soft Matte Foundation, shade Caramel

    • Close colour
    • Deep · Neutral undertone

    $48

    SephoraView at Sephora

Closest foundations

  1. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW50

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW50

    • Looks identical
    • Deep tan · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  2. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    385 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 385 Medium

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    SephoraView at Sephora
  3. Tarte CC color-correcting tinted serum

    Rich

    Tarte CC color-correcting tinted serum, shade Rich

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW55

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW55

    • Very close colour
    • Deep tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    9 Guinea

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 9 Guinea

    • Very close colour
    • Deep tan · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    8C1 Rich Java

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 8C1 Rich Java

    • Very close colour
    • Deep tan · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Caramel. Every attribute compared, with its share of the score.

ComparedYour shadeCaramelClosest match490Score
Shade match55% of overall85
Colour78#9d6646#925c3dClose colourColour difference 3.9 (0 is identical)
Depth86Deep tanDeepCloseDepth difference: 5.8
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490.

Same or better

  • $6 less
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 490

Best price
$30SephoraSephora
$6 less (17%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.