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Born This Way Super Coverage Multi-Use Concealer Cookie dupes and alternatives Too Faced

Light medium · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with medium to full coverage, without talc or coconut oil.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6.5 Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Too Faced
CookieChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Full coverage
The match
Charlotte Tilbury
6.5 Medium
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Medium-full coverage
Shade match
76out of 100
Colour
73
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Same price

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Too Faced
CookieChange shade
Depth and undertone: Light medium · Olive
Finish and coverage: Natural · Full coverage
The match
Laura Mercier
3.5N
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium-full coverage
Overall match
75out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
79
Wear (Wear & performance)
75
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$33Ulta BeautyUlta Beauty
$3 less (8%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cookie (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Soft Matte Foundation

    Natural Beige

    Too Faced Born This Way Soft Matte Foundation, shade Natural Beige

    • Nearest in this range
    • Medium tan · Neutral · neutral golden undertone

    $48

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Nudestix Tinted Cover Foundation

    Nude 4

    Nudestix Tinted Cover Foundation, shade Nude 4

    • Looks identical
    • Medium light · Neutral undertone

    $40

    Ulta BeautyView at Ulta Beauty
  2. Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Creamy Natural

    Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Creamy Natural

    • Looks identical
    • Light medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Chanel LES BEIGES Water-Fresh Complexion Touch

    BR22

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR22

    • Looks identical
    • Medium light · Neutral undertone

    $70

    Ulta BeautyView at Ulta Beauty
  4. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    330 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 330 Medium

    • Close colour
    • Medium light · Olive undertone

    $52

    SephoraView at Sephora
  5. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    15 Brasilia

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia

    • Looks identical
    • Medium light · Warm · golden undertone

    $20

    Ulta BeautyView at Ulta Beauty
  6. Clinique Almost Powder Makeup SPF 18 Foundation

    06 Deep

    Clinique Almost Powder Makeup SPF 18 Foundation, shade 06 Deep

    • Very close colour
    • Light medium

    $40

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6.5 Medium, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.

ComparedYour shadeCookieClosest shade match6.5 MediumScore
Shade match55% of overall76
Colour73#d7a990#e4ab84Close colourColour difference 4.6 (0 is identical)
Depth96Light mediumLight mediumSameDepth difference: 2.3
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullMedium-fullCloseMedium-full coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, combinationDry, normalBoth marketed for normal/​dry skin
Overall match 72/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6.5 Medium.

Same or better

  • Medium-full rather than full coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than olive undertone
  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.

ComparedYour shadeCookieClosest overall alternative3.5NScore
Shade match55% of overall75
Colour73#d7a990#cca17fClose colourColour difference 4.6 (0 is identical)
Depth89Light mediumMedium lightCloseDepth difference: 4.9
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100FullMedium-fullCloseMedium-full coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, combinationNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N.

Same or better

  • $3 less
  • Same natural finish
  • Medium-full rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than olive undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6.5 Medium

Match price
$36Ulta BeautyUlta Beauty
Same price

Your shade $36 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N

Best price
$33Ulta BeautyUlta Beauty
$3 less (8%)

Your shade $36 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.