Born This Way Super Coverage Multi-Use Concealer Cookie dupes and alternatives Too Faced
Light medium · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 31 matches
Only showing matches with medium to full coverage.
- 2 matches have no coverage listed and are not shown.
Closest shade match: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6.5 Medium
The equivalent shade: scored on colour, depth and undertone only.
CookieChange shade
- Shade match
- 76out of 100
- Colour
- 73
- Depth
- 96
- Undertone
- 70
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Where to buy 6.5 Medium
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $36 · product priceView at Ulta BeautyClosest overall alternative: Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N
The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
CookieChange shade
- Overall match
- 75out of 100
- Shade (Shade match)
- 75
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 75
- Skin (Skin suitability)
- 50
Ulta BeautyYour shade $36 at Sephora
Where to buy 3.5N
Laura Mercier Flawless Fusion Ultra-Longwear Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$33View at Ulta BeautyLooking for a foundation in your shade?
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Cookie (Light medium · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Natural Beige
Too Faced Born This Way Soft Matte Foundation, shade Natural Beige
- Nearest in this range
- Medium tan · Neutral · neutral golden undertone
$48
Closest foundations
Nude 4
Creamy Natural
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation, shade Creamy Natural
- Looks identical
- Light medium · Neutral undertone
$12.99
BR22
Chanel LES BEIGES Water-Fresh Complexion Touch, shade BR22
- Looks identical
- Medium light · Neutral undertone
$70
330 Medium
Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 330 Medium
- Close colour
- Medium light · Olive undertone
$52
15 Brasilia
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 15 Brasilia
- Looks identical
- Medium light · Warm · golden undertone
$20
06 Deep
View at Sephora
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6.5 Medium, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 6.5 Medium.
Same or better
- Medium-full rather than full coverage
- Claims a skin-like finish
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Neutral rather than olive undertone
- Radiant finish instead of natural
- Does not claim not settling into lines
- Not marketed for combination skin
- Fragrance is listed in the formula
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Cookie. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Laura Mercier Flawless Fusion Ultra-Longwear Concealer in 3.5N.
Same or better
- $3 less
- Same natural finish
- Medium-full rather than full coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims transfer resistance
- Both claim not settling into lines
- Both claim a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Neutral rather than olive undertone
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 6.5 Medium
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
Closest overall alternative
Laura Mercier Flawless Fusion Ultra-Longwear Concealer 3.5N
Ulta BeautyYour shade $36 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.