Beautler.Your beauty butler

Born This Way Super Coverage Multi-Use Concealer Golden Beige dupes and alternatives Too Faced

Light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 2W1

The equivalent shade and the most similar concealer overall.

The match
Laura Mercier
2W1
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $34SephoraSephora$2 less (6%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 78
    $34SephoraSephora$2 less (6%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Vanilla
    Shade match 86
    $12Ulta BeautyUlta Beauty(product price)$24 less (67%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $42SephoraSephoraCosts $6 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: light to medium with a peach undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Golden Beige (Light · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Almond

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Almond

    • Close colour
    • Light · Warm · golden undertone

    $49

Closest foundations

  1. NYX Professional Makeup Bare With Me Blur Tint Foundation

    05: Vanilla

    NYX Professional Makeup Bare With Me Blur Tint Foundation, shade 05: Vanilla

    • Looks identical
    • Light · Warm undertone

    $14

  2. Hourglass Vanish Seamless Finish Foundation Stick

    3.5 Bisque

    Hourglass Vanish Seamless Finish Foundation Stick, shade 3.5 Bisque

    • Looks identical
    • Light · Warm undertone

    $49

  3. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    Warm Beige

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade Warm Beige

    • Looks identical
    • Light · Warm undertone

    $18.99

  4. L'Oréal Paris True Match Super-Blendable Foundation

    W3 Warm Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade W3 Warm Light Medium

    • Looks identical
    • Light · Warm undertone

    $13.99

  5. Natasha Denona HY-GLAM Powder Foundation

    P3

    Natasha Denona HY-GLAM Powder Foundation, shade P3

    • Looks identical
    • Light · Warm · peach undertone

    $55

  6. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    235N

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 235N

    • Looks identical
    • Light · Warm · peach undertone

    $53

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Golden Beige. Every attribute compared, with its share of the score.

ComparedYour shadeGolden BeigeClosest match2W1Score
Shade match55% of overall97
Colour96#edbc9d#e7ba9cLooks identicalColour difference 1.2 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 93/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 2W1.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy 2W1

Best price
$34SephoraSephora
$2 less (6%)

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.