Born This Way Super Coverage Multi-Use Concealer Nude dupes and alternatives Too Faced
4.3 (8,182)·Fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16.99Ulta Beauty(product price)$19.01 less (53%)4.4 (832)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than cool undertone· Radiant rather than natural finish· Not marketed for normal/dry/combination skin
Score details
Shade match
90
Finish & visual result
50
Wear & performance
100
Skin suitability
0
Looks identical · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Not marketed for normal/dry/combination skin · Contains drying alcohol
Matches: Same natural finish· Same full coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
75
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: fair skin with neutral undertones
Matches: Same natural finish· Same full coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
74
Finish & visual result
100
Wear & performance
51
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Nude (Fair · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1C1, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.
ComparedYour shadeNudeClosest shade match1C1How they compareScore
Shade match55% of overall96
Colour60%93#f3c3ab#f0c2afVery close colourColour difference 1.8 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 92/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Nude. Every attribute compared, with its share of the score.
ComparedYour shadeNudeClosest overall alternative24.0 Medium BeigeHow they compareScore
Shade match55% of overall93
Colour60%90#f3c3ab#e8bba5Very close colourColour difference 2.3 (0 is identical)
Depth15%90FairLightCloseDepth difference: 4.4
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 93/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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