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Born This Way Super Coverage Multi-Use Concealer Sable dupes and alternatives Too Faced

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, in liquid form.

  • 4 matches have no formulation listed and are not shown.
  • 6 matches have no skin type listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 61N espresso neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
61N espresso neutral
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
85out of 100
Colour
76
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 8C

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Estée Lauder
8C
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $31SephoraSephora$5 less (14%)

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Matte rather than natural finishDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    84
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  2. Shade match 75
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep with neutral rich-brown undertones

    Medium confidence· Digital match

    View match
  3. Shade match 60
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighterDoes not claim a lightweight feel

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    84

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 73
    $38SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: ultra deep with cool rich-red undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60W mahogany warm
    Shade match 78
    $32SephoraSephora$4 less (11%)

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  6. Shade match 72
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    72
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: rich deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    61G espresso golden
    Shade match 74
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Olive rather than cool undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Olive rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  8. Shade match 62
    $39SephoraSephoraCosts $3 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone

    Retailer shade note: Very Deep, Neutral

    Medium confidence· Digital match

    View match
  9. Shade match 58
    $34SephoraSephora$2 less (6%)

    Matches: Same natural finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    58
    Finish & visual result
    91
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 74
    $35SephoraSephora$1 less (3%)

    Matches: Similar undertone (neutral vs cool)Same full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral cool undertones

    Medium confidence· Digital match

    View match
  11. Shade match 58
    $39SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly lighter

    Score details
    Shade match
    58
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    100

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter

    Retailer shade note: Very Deep, Cool Rosy

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Shape Tape Full Coverage Matte Concealer

    62H espresso honey
    Shade match 70
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Shape Tape Full Coverage Matte Concealer

    59W rich warm
    Shade match 70
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    70
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  14. Shade match 65
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    65
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish

    Retailer shade note: rich deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 62
    $38SephoraSephoraCosts $2 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red
    Shade match 69
    $31SephoraSephora$5 less (14%)

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    69
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: extra rich skin tones with red undertones

    Medium confidence· Digital match

    View match
  17. Shade match 64
    $30SephoraSephora$6 less (17%)

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    64
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Shape Tape Full Coverage Matte Concealer

    60H mahogany honey
    Shade match 66
    $32SephoraSephora$4 less (11%)

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    66
    Finish & visual result
    70
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  19. Shade match 60
    $30SephoraSephora$6 less (17%)

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    60
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Matte rather than natural finish

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match

Showing 12 of 19 matches

Looking for a foundation in your shade?

The closest shade to Too Faced Born This Way Super Coverage Multi-Use Concealer Sable (Rich deep · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation

    Hazelnut

    Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation, shade Hazelnut

    • Close colour
    • Rich deep · Cool · rosy undertone

    $49

Closest foundations

  1. Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)

    Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15, shade Cool Espresso (C-116)

    • Looks identical
    • Rich deep · Cool undertone

    $58

  2. Maybelline Super Stay Lumi-Matte Foundation

    400

    Maybelline Super Stay Lumi-Matte Foundation, shade 400

    • Looks identical
    • Rich deep · Cool undertone

    $15.99

  3. IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha

    IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation, shade Deep Mocha

    • Very close colour
    • Rich deep · Cool undertone

    $39

  4. Maybelline Lifter Stix Multi-Use Face Stick

    85

    Maybelline Lifter Stix Multi-Use Face Stick, shade 85

    • Very close colour
    • Rich deep · Cool undertone

    $12.99

  5. Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45

    8C2 Intense Java

    Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45, shade 8C2 Intense Java

    • Very close colour
    • Rich deep · Cool undertone

    $55

  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Truffle DPP4

    • Very close colour
    • Rich deep · Cool · pink undertone

    $34

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 61N espresso neutral, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest shade match61N espresso neutralScore
Shade match55% of overall85
Colour76#5b2f21#4e2e24Close colourColour difference 4.2 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 3.1
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 78/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 61N espresso neutral.

Same or better

  • $4 less
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C, against Too Faced Born This Way Super Coverage Multi-Use Concealer in Sable. Every attribute compared, with its share of the score.

ComparedYour shadeSableClosest overall alternative8CScore
Shade match55% of overall84
Colour77#5b2f21#653721Close colourColour difference 4.0 (0 is identical)
Depth88Rich deepVery deepCloseDepth difference: 5.1
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 81/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 8C.

Same or better

  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 61N espresso neutral

Best price
$32SephoraSephora
$4 less (11%)

Your shade $36 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 8C

Best price
$38SephoraSephora
Costs $2 more

Your shade $36 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.